Te Pūtahitanga Auaha Māori

T.I.I.N.A.

The Indigenous Innovation Network Agency

A network of experienced directors, researchers, strategists, and practitioners who operate at the intersection of culture, commerce, and community. We do not adapt who we are to fit the room. We change the room.

Vā Fealoa'i - The Sacred Relational Space

1,762

Who We Are

Indigenous expertise.
Commercial rigour.

T.I.I.N.A. (Te Pūtahitanga Auaha Māori) is a network of experienced directors, researchers, strategists, and practitioners who operate at the intersection of culture, commerce, and community. Our directors bring decades of combined experience across law, engineering, research, health systems, and investment.

We hold deep relationships with whānau, hapū, iwi, and Pacific communities across Aotearoa, and we bring that relational capital to bear with rigour and commercial discipline. T.I.I.N.A. works in genuine partnership: we bring full capability alongside our partners, and we hold each other to outcomes that are commercially sound, culturally grounded, and built to last.

Our work is structured, staged, and accountable. Everything we do falls within three domains that are inseparable in te ao Māori: People, Place, and Planet.

The Story of T.I.I.N.A.

Strategic Activation: We move initiatives from aspiration to funded, measurable implementation. Research and Evidence: Kaupapa Māori research that is published, cited, and capable of shifting systems and policy.

Relationship Capital: 100,000+ businesses, iwi, and community partners built through decades of presence. Governance and Advisory: Executive advisory grounded in deep experience across legal, health, engineering, research, and investment.

$126B+

Māori Economy

100K+

Network Partners

5

Directors, Five Regions

3

Domains: People, Place, Planet

People

People.

The heart of everything

Our Living Values

Eight Values

Vā Fealoa'i

Sacred Relational Space

Holds to the sacred relational space between people; the starting point for all interactions, partnerships, and programmes.

01 / 08

Toi Whakahou

Creative Growth

Keeps us growing; embeds creativity and continuous improvement into our work, thinking, and leadership.

02 / 08

Whakamātau

Strategic Experimentation

Gives freedom and discipline to experiment; plan with foresight and navigate complexity with strategic intent.

03 / 08

Lototō

Grounded Resilience

Grounds us; provides a steady, resilient heart for wise and courageous action, free from ego, deeply respectful of the collective.

04 / 08

Māia

Inner Courage

Calls to courage; inner strength to stand firm, speak up, persevere, and act with conviction, especially in challenging circumstances.

05 / 08

Yalomatua

Deep Wisdom

Our compass; deep wisdom, emotional intelligence, and grounded decision-making across all domains and actions.

06 / 08

Motutaga Tau Mafola

Community Wellbeing

Our purpose made clear; measures success by the wellbeing and peace of the community above all else.

07 / 08

Hihiri

The Energising Fire

The fire that keeps us moving; the energising force that motivates and inspires within the organisation, partnerships, and communities.

08 / 08

Our People

Built on relationships.

Dr. Tāniora Maxwell

Governance, Policy and Research Lead

Dr. Tāniora Maxwell

Ngāi Tai | Te Whakatōhea | Ngāti Awa | Ngāti Whātua

An Indigenous research and strategy practitioner with 25 years' experience across governance, policy, and systems design. Advises iwi, public sector, and community organisations on complex decisions requiring cultural authority and analytical rigour. Holds a PhD in Indigenous research and policy.

Donna Perese

Executive Director International Investment and Partnerships

Donna Perese

Te Whānau ā Apanui | Te Whakatōhea | Ngāti Awa | Ngāti Whare | Ngāti Rangitihi | Samoa: Tufulele, Magiagi

Strategic leader with extensive experience across governance and regional economic development. Former CE of a regional economic development agency and Chamber of Commerce. Supreme Award winner, Economic Development NZ 2023. Holds an Executive MBA.

Janine Copeland

Director of Community and Strategy

Janine Copeland

Ngāi Tūhoe | Ngāti Awa | Te Whakatōhea | Ngāti Manawa | Ngāti Whare | Tūhourangi Ngāti Wāhiao | Ngāti Rangitihi

Indigenous systems and delivery specialist with deep experience across governance, compliance, and complex project environments. Operates at the intersection of iwi, Māori land trusts, government, and community. Expert in large-scale papakāinga housing developments.

Patrick Salmon

Director of Health and Communications

Patrick Salmon

Ngāti Awa | Ngāi Tūhoe | Te Arawa | Ngāti Tūwharetoa | Ngāti Tukorehe | Rongowhakaata

Strategic leader in Māori health and system transformation with 20+ years designing innovative, equity-focused solutions. Specialises in collaborative wānanga to co-create service models. PhD candidacy in Indigenous innovation frameworks.

Tiana Epati

Director of Engineering and Systems · Pacific Lead

Tiana Epati

Siumu, Iva: Savai'i | Lepa, Ta'elefaga Fagaloa Samoa | Niue

Delivery-focused leader with 15 years across construction, infrastructure, and geotechnical engineering. Leads multi-stakeholder programmes prioritising safety and performance. Holds NZCE, Bachelor of Civil Engineering Technology, and Executive MBA from Massey.

Dr. Tāniora Maxwell

Governance, Policy and Research Lead

Dr. Tāniora Maxwell

Ngāi Tai | Te Whakatōhea | Ngāti Awa | Ngāti Whātua

An Indigenous research and strategy practitioner with 25 years' experience across governance, policy, and systems design. Advises iwi, public sector, and community organisations on complex decisions requiring cultural authority and analytical rigour. Holds a PhD in Indigenous research and policy.

Donna Perese

Executive Director International Investment and Partnerships

Donna Perese

Te Whānau ā Apanui | Te Whakatōhea | Ngāti Awa | Ngāti Whare | Ngāti Rangitihi | Samoa: Tufulele, Magiagi

Strategic leader with extensive experience across governance and regional economic development. Former CE of a regional economic development agency and Chamber of Commerce. Supreme Award winner, Economic Development NZ 2023. Holds an Executive MBA.

Janine Copeland

Director of Community and Strategy

Janine Copeland

Ngāi Tūhoe | Ngāti Awa | Te Whakatōhea | Ngāti Manawa | Ngāti Whare | Tūhourangi Ngāti Wāhiao | Ngāti Rangitihi

Indigenous systems and delivery specialist with deep experience across governance, compliance, and complex project environments. Operates at the intersection of iwi, Māori land trusts, government, and community. Expert in large-scale papakāinga housing developments.

Patrick Salmon

Director of Health and Communications

Patrick Salmon

Ngāti Awa | Ngāi Tūhoe | Te Arawa | Ngāti Tūwharetoa | Ngāti Tukorehe | Rongowhakaata

Strategic leader in Māori health and system transformation with 20+ years designing innovative, equity-focused solutions. Specialises in collaborative wānanga to co-create service models. PhD candidacy in Indigenous innovation frameworks.

Tiana Epati

Director of Engineering and Systems · Pacific Lead

Tiana Epati

Siumu, Iva: Savai'i | Lepa, Ta'elefaga Fagaloa Samoa | Niue

Delivery-focused leader with 15 years across construction, infrastructure, and geotechnical engineering. Leads multi-stakeholder programmes prioritising safety and performance. Holds NZCE, Bachelor of Civil Engineering Technology, and Executive MBA from Massey.

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Membership

Join the network.

The most powerful investments of the next decade will be made alongside Indigenous communities, not despite them. Join a network of leaders, enterprises, and organisations who understand that.

Vā Fealoa'i - Toi Whakahou - Whakamātau - Lototō - Māia - Yalomatua - Motutaga Tau Mafola - Hihiri - Vā Fealoa'i - Toi Whakahou - Whakamātau - Lototō - Māia - Yalomatua - Motutaga Tau Mafola - Hihiri - Vā Fealoa'i - Toi Whakahou - Whakamātau - Lototō - Māia - Yalomatua - Motutaga Tau Mafola - Hihiri - Vā Fealoa'i - Toi Whakahou - Whakamātau - Lototō - Māia - Yalomatua - Motutaga Tau Mafola - Hihiri -
Economic Development - Strategy - Governance - System Design - Digital Tools - Training - Climate Adaptation - Research - Procurement - Infrastructure - Economic Development - Strategy - Governance - System Design - Digital Tools - Training - Climate Adaptation - Research - Procurement - Infrastructure - Economic Development - Strategy - Governance - System Design - Digital Tools - Training - Climate Adaptation - Research - Procurement - Infrastructure - Economic Development - Strategy - Governance - System Design - Digital Tools - Training - Climate Adaptation - Research - Procurement - Infrastructure -
Place

Place.

Identity, memory, and knowledge

Where We Work

Across Aotearoa and the Pacific

Auckland CBD skyline

Auckland

Tamaki Makaurau

Strategic partnerships and economic development across Aotearoa's largest city.

Traditional Maori carved meeting house

Culture & Community

Te Ao Maori

Grounded in te ao Maori, our work is shaped by Indigenous knowledge systems.

Wellington CBD and harbour at sunset

Wellington

Te Whanganui-a-Tara

Governance, policy, and system design at the heart of government.

Te Ohanga Maori

How Maori economics shapes our future - the $126 billion asset base driving Indigenous-led growth

Ohanga ki Te Ao

The inaugural Maori Economic Investment Summit - Indigenous innovation on the global stage

What We Do

Indigenous-led solutions.

Economic Development

Strategy

Governance

System Design

Digital Tools

Training

Climate Adaptation

Research

Procurement

Infrastructure

Our Mahi

Impact in action.

T.I.I.N.A. was built by qualified practitioners, not theorists. Every programme we lead is grounded in decades of collective experience and professional expertise across governance, economic development, research, engineering, and community development. We do not consult from the sidelines. We build platforms, lead programmes, and deliver outcomes that shift systems and create lasting value for Indigenous communities.

Economic, Business & Financial Development
People

Economic, Business & Financial Development

Strategic economic, business, and financial development advice to iwi, Maori enterprises, and community organisations. From investment strategy to business planning and financial modelling, grounded in decades of experience leading regional economies and championing Indigenous prosperity.

Maori Governance & Leadership
People

Maori Governance & Leadership

Governance training, board effectiveness, and leadership development grounded in tikanga and contemporary best practice. Our directors have sat across governance tables in health, education, economic development, and Maori land trusts. We bring that depth to every engagement.

Maori Land Trust Development
Place

Maori Land Trust Development

Working alongside Maori Land Trusts to identify opportunities for sustainable, intergenerational growth. From strategic planning to feasibility studies and investment pathways, helping whenua-based entities unlock the potential of their land in ways that honour the aspirations of their owners.

MANA Marae: Climate Adaptation Platform
Planet

MANA Marae: Climate Adaptation Platform

A digital platform we built that empowers marae to develop their own Climate Adaptation Plans. Communities assess risk, plan for resilience, and contribute evidence that informs policy at local, regional, and national levels. Indigenous-led climate action, from the ground up.

Digital Procurement & Infrastructure Intelligence
Place

Digital Procurement & Infrastructure Intelligence

Our procurement and measurement tool tracks, manages, and determines the value of large national infrastructure projects. It shows how much investment stays in the regions, how much leaks out, and how much reaches Maori and Pasifika communities. It also manages contracts and contractors, prequalifying and tiering them for readiness.

Papakainga Housing: Eastern Bay of Plenty
Place

Papakainga Housing: Eastern Bay of Plenty

Leading a housing development programme and a 30-home papakainga build in isolated rural communities in the eastern Bay of Plenty. Long-term housing stability for whanau who have been underserved for generations, designed in partnership, built with purpose, and owned by the community.

Research: Te Whakapapa o te Kaiawhina
People

Research: Te Whakapapa o te Kaiawhina

Engaged by the New Zealand Nursing Organisation to identify the Whakapapa of Kaiawhina in Aotearoa. This multi-phase research project traces the origins, evolution, and contemporary significance of the kaiawhina role across the health and social sectors. To date, we have completed a comprehensive Literature Review and an Insights Report. The next phase involves face-to-face interviews, wananga, and small group interviews with kaiawhina, practitioners, and sector leaders. The project will culminate in a final report that brings together all phases of the research into a single authoritative body of evidence.

Our Training

Building capability that lasts.

Our training programmes are evidence-based, professionally designed, and delivered by qualified practitioners with decades of experience across governance, business, economic development, and community leadership. Grounded in tikanga and structured for measurable outcomes, each programme builds genuine capability for Maori, Pasifika, and all communities and organisations committed to sustainable growth.

Two Day Wananga

3 programmes

Practical, marae-tested governance training for trustees and board members of iwi authorities, post-settlement entities, marae committees and whanau trusts, built around the realities of governing in te ao Maori rather than an imported boardroom template. Good governance is the difference between an entity that protects and grows what its people have fought for, and one that quietly erodes it.

Locations

Northland, Auckland, Bay of Plenty, Waikato, Wellington (nationwide by arrangement)

Categories

Governance, Leadership, Risk Management

A complete grounding in the fundamentals of running a pākihi: direction, structure, the numbers, growth strategy and a clear plan to act on. Built for owners who want the full picture in one immersive wānanga, rather than piecing it together one workshop at a time. Many business owners are excellent at their trade but were never taught the fundamentals of running the business itself. This two-day wānanga closes that gap in one sitting.

Locations

Auckland, Bay of Plenty, Northland, Waikato, Wellington

Categories

Business Planning, Finance, Marketing Strategies

Practical leadership development for emerging and current leaders across iwi entities, Māori Lands Trusts, hapū organisations, Pasifika trusts, community organisations, and any organisation where leadership carries accountability beyond the boardroom. Leadership in many community-centred organisations carries a different weight. A leader is accountable not only to a board or a budget, but to whānau, hapū, iwi, āiga and the wider community they serve. Co-designed by T.I.I.N.A.'s leadership team, including our Pasifika directors, so the content speaks authentically across cultural contexts.

Locations

Northland, Auckland, Bay of Plenty, Waikato, Wellington

Categories

Leadership, Governance, People Management

One Day Group Teaching

5 programmes

A grounded, practical group session helping business owners understand their climate and environmental risk exposure, build a resilience plan, and identify genuine commercial opportunity in the transition economy. Drawing on T.I.I.N.A.'s experience supporting marae and communities through extreme weather events, this is a business planning session grounded in the realities of operating in the regions of Aotearoa. Suitable for any business owner preparing for climate volatility, not a generic sustainability seminar.

Locations

Bay of Plenty, East Coast, Northland, Gisborne

Categories

Risk Management, Business Planning, Environmental Sustainability

Foundational digital capability training for business owners who want their data working for them: choosing the right tools, building a simple dashboard, and keeping the business safe online. Many small businesses are sitting on data they never use because the tools feel overwhelming or disconnected. This session strips that back to the essentials: what to track, what tool to use, and how to read what the numbers are actually saying. Open to all business owners regardless of sector or background.

Locations

Auckland, Bay of Plenty, Northland, Waikato, Wellington

Categories

Digital, Business Systems and Processes

Training in relationship-led business development: mapping your network, building genuine partnerships, and growing through trust rather than transactions. In te ao Māori, business has always moved through relationships first, and Pasifika business carries the same understanding through the concept of vā. These principles apply across all business cultures. This session teaches relationship-led growth as a deliberate strategy, helping owners map their existing network, identify the strategic partners worth investing in, and build the kind of long-term relationships that generate referrals, contracts and collaboration.

Locations

Northland, Auckland, Bay of Plenty, Wellington

Categories

Marketing Strategies, Business Growth, Business Planning

A focused, one day session for business owners who have moved past start-up and are ready to grow. Growth exposes the gaps that survival hid. This session is built for any business owner who is already trading and wants a clear, honest look at what is holding growth back, whether that is pricing left too low, cashflow that is too tight, or systems that have not kept pace with demand. Participants work through their own numbers and operations during the day.

Locations

Northland, Auckland, Bay of Plenty, Waikato, Wellington

Categories

Business Growth, Finance, Business Planning

Comprehensive health and safety training designed to get a workforce site-ready, compliant and confident from day one. This session works through the Health and Safety at Work Act 2015 in practical terms, covering site-specific hazard identification, risk management and incident reporting, so participants understand not just the rules but how to apply them on a live site. Suitable for any construction, civil, or infrastructure workforce. Delivered by practitioners with direct experience leading infrastructure and construction programmes.

Locations

Northland, Auckland, Bay of Plenty, Waikato, Wellington

Categories

Health and Safety, Risk Management, Compliance

One on One Training

3 programmes

A tailored, one-to-one capability package for a Maori or Pacific business owner ready to compete for government and corporate procurement. Government and large corporates are actively seeking Maori and Pacific suppliers, but the procurement system rewards businesses that understand how it works. This package demystifies that system for one specific business, from registering on supplier panels through to pricing, writing and submitting a tender already in the business's pipeline.

Locations

Northland, Auckland, Bay of Plenty, Wellington

Categories

Business Growth, Finance, Business Planning

Tailored, tikanga-informed people leadership coaching for a business owner or manager, covering recruitment, onboarding, performance and retention, shaped around the specific people challenges that business is facing right now. The approach is people-centred, treating staff as people to be developed rather than resources to be managed. Applicable to any organisation that values its workforce, regardless of sector.

Locations

Northland, Auckland, Bay of Plenty, Waikato, Wellington

Categories

People Management, Leadership, Business Planning

Tailored training in measuring, tracking and maximising the economic benefit of procurement activity, helping an organisation assess where value is created, retained and distributed across its supply chain. The package covers progressive procurement policy, social procurement frameworks and supplier diversity programmes, alongside practical economic impact measurement, so participants can build the evidence base that funders, councils and government agencies increasingly require. Relevant to any organisation seeking to understand and maximise the local economic impact of its procurement spend. Built on T.I.I.N.A.'s proprietary procurement intelligence platform.

Locations

Northland, Auckland, Bay of Plenty, Wellington

Categories

Business Growth, Finance, Business Planning

Participant Assessment

Measure your progress.

If you are attending a T.I.I.N.A. wānanga, please complete the pre-training assessment before you arrive and the post-training assessment at the end of the programme.

People. Place. Planet. - People. Place. Planet. - People. Place. Planet. - People. Place. Planet. - People. Place. Planet. - People. Place. Planet. - People. Place. Planet. - People. Place. Planet. - People. Place. Planet. - People. Place. Planet. - People. Place. Planet. - People. Place. Planet. -
From the marae to the global boardroom - We don't adapt who we are, we advance what's possible - From the marae to the global boardroom - We don't adapt who we are, we advance what's possible - From the marae to the global boardroom - We don't adapt who we are, we advance what's possible - From the marae to the global boardroom - We don't adapt who we are, we advance what's possible -
Planet

Planet.

Systemic thinking, long-term vision

An Invitation

Bring your fire.

This framework is alive. It will grow, adapt, and evolve, shaped by communities, partners, and our values. Whether you are a community member, innovator, partner, funder, or dreamer - bring your relationships, wisdom, courage, and fire.

Get in Touch

Or email us directly at Info@tiina.co.nz

Stay Connected

Join our community and receive updates on T.I.I.N.A.'s work, events, and opportunities to get involved.

Trust and Security

Your data is protected.

T.I.I.N.A. takes the security of your data seriously. We operate to the same standards expected by New Zealand banks and payment providers. Below is how we protect your information.

Data Protection

All customer data and payment data is encrypted at rest using AES-256 encryption and in transit using TLS 1.2 or higher. These are the same encryption standards used by major banks and financial institutions across New Zealand. Your information is protected at every point, whether it is being stored or being transmitted.

We have documented data retention processes to ensure customer data is only kept for as long as it is necessary to fulfil the purpose for which it was collected, or as required by law. When data is no longer needed, it is securely deleted in accordance with our information security policies.

Yes. T.I.I.N.A. maintains a published privacy policy that explains how we collect, use, store, and share customer data. Our policy is aligned with the New Zealand Privacy Act 2020 and is available to all customers and partners.

Access and Authentication

Access to customer data is restricted to authorised personnel only. We operate role-based access controls across our systems, ensuring that staff can only access the data they need to perform their specific role. Sensitive and commercially confidential data is further restricted to senior leadership.

Yes. Multi-factor authentication (MFA) is enforced for all administrative access to our IT infrastructure. This ensures that even if credentials are compromised, an additional layer of verification is required before access is granted.

All API keys and secrets provided by payment partners (including BlinkPay) are stored securely using environment-level encryption. Keys are never hardcoded, never stored in source code, and are accessible only to authorised systems and senior personnel.

Policies and Compliance

Yes. T.I.I.N.A. maintains documented information security policies and procedures that govern how we protect the confidentiality, integrity, and availability of all customer and organisational data. These policies are reviewed regularly and updated as required.

We implement a layered security approach that includes encryption (AES-256 at rest, TLS 1.2+ in transit), role-based access controls, regular security patching, system monitoring, and secure development practices. Our infrastructure is hosted on enterprise-grade cloud platforms with built-in redundancy and security controls.

Yes. We perform regular security updates and patches across all IT infrastructure. Critical patches are applied promptly, and routine updates are scheduled to ensure our systems remain secure against known vulnerabilities.

Yes. All T.I.I.N.A. staff receive security awareness training as part of their onboarding and ongoing professional development. This includes recognising phishing, handling sensitive data, password management, and reporting security concerns.

Incident Response and Support

T.I.I.N.A. has a documented incident response process. In the event of a security incident affecting customer data or payment systems, we will notify our payment partners (including BlinkPay) within 24 hours. Affected customers will be informed in accordance with our obligations under the New Zealand Privacy Act 2020.

We have a clear, documented process for handling customer complaints. Complaints are acknowledged promptly, investigated thoroughly, and resolved with transparency. Customers can raise concerns directly with our team and will receive a response within a reasonable timeframe.